{"title":"YMC - you must create","description":"\u003cp\u003eYMC - you must create\u003c\/p\u003e\n\u003cp\u003eVelkommen til vores nye mærke YMC, som vi er meget glade for at kunne præsentere i butikken og online fra ss26. \u003c\/p\u003e\n\u003cp data-end=\"133\" data-start=\"73\"\u003eYMC blev grundlagt i 1995 af Jimmy Collins og Fraser Moss.\u003c\/p\u003e\n\u003cp data-end=\"564\" data-start=\"135\"\u003eBrandets navn stammer fra et citat af den berømte industrielle designer Raymond Loewy: \u003cem data-end=\"264\" data-start=\"222\"\u003e“You must create your own design style.”\u003c\/em\u003e – You Must Create fungerer både som mission og opfordring til handling. Med inspiration fra klassisk workwear og militæruniformer, kombineret med et markant kreativt udtryk, satte Collins og Moss sig for at skabe et brand baseret på underspillede, funktionelle styles designet til at holde over tid.\u003c\/p\u003e\n\u003cp data-end=\"871\" data-start=\"566\"\u003eMere end 25 år senere trækker YMC fortsat på sin omfattende viden om subkulturer, musik og kunst – herunder modkultur og postpunkens DIY-attitude – og omsætter det til kollektioner, der balancerer det anvendelige med det retningssættende. Resultatet er tidssvarende designs til både herre, dame og unisex.\u003c\/p\u003e\n\u003cp data-end=\"1222\" data-start=\"873\"\u003eEfter medstifter Fraser Moss’ bortgang udnævnte YMC i 2024 brandets blot anden creative director nogensinde, Sage Toda-Nation. Hans vision tager afsæt i YMC’s tidlige år og indfanger ånden fra de første kollektioner. Med respekt for brandets rige arv genbesøger og fornyer han klassiske designs og detaljer, som fremover vil præge hans kollektioner.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"triple-t-shirt-black","title":"Triple t-shirt - Black","description":"\u003cp\u003eTriple t-shirt - Black fra YMC - you must create\u003c\/p\u003e\n\u003cp\u003eT-shirt i oversized pasform\u003cbr data-is-only-node=\"\" data-end=\"108\" data-start=\"105\"\u003e\u003c\/p\u003e\n\u003cp\u003eFremstillet i (170g) økologisk bomuld\u003cbr data-end=\"146\" data-start=\"143\"\u003e\u003c\/p\u003e\n\u003cp\u003eRibstrikket rund hals\u003cbr data-end=\"170\" data-start=\"167\"\u003e\u003c\/p\u003e\n\u003cp\u003eLille slids i sidesømmene\u003cbr data-end=\"192\" data-start=\"189\"\u003e\u003c\/p\u003e\n\u003cp\u003eProduceret i Portugal\u003c\/p\u003e\n\u003cp\u003eXXS svarer til S\u003c\/p\u003e\n\u003cp\u003eXS svarer til M \u003c\/p\u003e\n\u003cp\u003eS svarer til L\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMateriale:\u003c\/strong\u003e 100% øko bomuld\u003c\/p\u003e\n\u003cp\u003eKan vaskes ved 30 grader finvask. \u003c\/p\u003e","brand":"YMC","offers":[{"title":"XXS","offer_id":53607053066586,"sku":null,"price":599.0,"currency_code":"DKK","in_stock":true},{"title":"XS","offer_id":53607053099354,"sku":null,"price":599.0,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53607053132122,"sku":null,"price":599.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/5649\/1697\/files\/Q6AZM_BLACK_05.webp?v=1771245989"},{"product_id":"charlotte-t-shirt-white","title":"Charlotte t-shirt - 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